Though we are now confronted by new competitive realities, we also have new tools to deal with these realities. As real estate professionals, we must face them proactively, and The E-Buyer was developed to tackle that challenge head on. In this course we will address such questions as:

• Who is the e-Buyer, or online consumer, and how they change the future of the real estate transaction?

• Just what is e-Business, and what is the structure that supports and feeds it?

• How do we find e-Buyers, or online customers, and acquire their business?

• What is the status of the online transaction now, and where is it headed in the future?

• How do we transition online and offline customers into the For Life Mode (The process of maintaining the relationship through the entire Home Ownership Lifecycle)

• What are the opportunities, and associated challenges, for real estate professionals in this constantly evolving business environment?

The objectives of Section 1 ñ Meet The e-Buyer include:

• Defining e-Buyers
• Recognizing the driving forces of e-Buyers
• Differentiating the between the different generations.
• Identifying the different communication preferences among the generations
• Following legal representation guidelines for clients as they relate to technology.

The objectives of Section II ñ e-Business include:

• Defining e-Business
• Distinguish between the different business models currently being used in e-businesses
• Recognize the factors that influenced the development of the different e-businesses
• Implement predictive modeling in forecasting and in the refining of business planning

The objectives of Section III, Communicating in the New Economy include:

• Provide better customer service
• Provide direct response to the customer
• Cross-sell company products & services
• Close more sales
• Simplify marketing
• Acquire new customers

The objectives of Section IV, Action Plan include:

• Develop or enhance a business plan by implementing technology into communication and marketing

• The e-Buyer

• Driving Forces

• Consumers Desires and Needs

• Why Buy Online?

• Continuing Need For ìHigh-Touchî

• Profile of the New e-Buyer

• Overall Demographics

• How Do the New e-Buyers React and Transact?  

• Real Estate e-Buyers

• Distinctive Audiences

• Baby Boomers

• Generations X & Y

• Tomorrowís Home Buyer

• Seniors

• Representing the e-Buyer

• What is e-Business

• e-Business is Still Sound Business, Quality & Service

• The Shift of Power to the Consumer

• Internet Business Models

• Advertising Model

• IDX Model

• Referral Model

• VOW Model

• Lead Generation Model

• Types of Products/Services

• Predictive Modeling

• Communication Objectives

• Importance Of Communication

• Customer-Centric Communication

• Using Technology to Lawfully Target Customers

• Targeting Your Customer Lawfully

• The International Market

• New Way of Communicating & Managing Business

• Collecting and Processing Data

• Types of Data

• Confidentiality

• Establishing What Units to Measure

• Forecasting

• Websites

• Tools For Consumers

• Driving Traffic To Your Website

• Voice over Internet Protocol (VoIP)

• e-Newsletters

• Moving Non-Internet Users Online

• Creating Value Through Integration

• Web usage statistics
• Where buyers first learned about home purchased
• Buyers who found their home using the Internet
• Household composition of Internet home searchers
• Age of buyer household
• Source of home purchase
• Median length of home search
• Number of homes visited
• What home buyers look for online
• Value of online features
• Action taken as a result of Internet search         
• Web sites used to find a home
• Tips, Trends and Examples

End of course outline